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The newly-formed Cherryflava Media Company, South Africa’s first blog media publisher, together with newly established brand activation agency, Thirty Four, announced today that BMW South Africa has included Cherryflava’s flagship title, Cherryflava.com, in their online advertising campaign for the new BMW Z4 Coupe (www.bmwz4coupe.co.za).

This is the first time that a big brand in South Africa has included a blog title in a media schedule.

“Our challenge was to match BMW’s commitment to innovation, online, and we believe that the inclusion of a reputable South African blog in our online media selection achieves this,” comments Andrea Mitchell, Director of Digital : Thirty Four.

Internationally, online media spend is experiencing rapid growth as marketers track increasing popularity of the Internet above other traditional forms of media. Blogs, as effective niche communication tools, have also experienced massive interest from marketers wanting to tap into independent online social networks.

Jonathan Cherry, publisher of Cherryflava.com, says that; “Marketers partnering their brands with appropriate blogs is an innovative way of communicating with a select group of people. Blog readers are generally forward-thinking, highly-educated trendsetters who are selective in their choice of media consumption. BMW are pioneering the use of a blog in their marketing mix and we’re very excited about the opportunity.”

Comments BMW South Africa’s Interactive Marketing Manager, Scott Gray; “Moving into blogs as a medium for online advertising is an inevitable progression for South African companies who take online marketing seriously. The South African blogging community has grown to the point where it is no longer seen as a space reserved for geeks, but for anyone and everyone with something to say, and BMW is both excited and proud to be involved.”

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thirtyfour

thirtyfour is a brand activation agency where creativity counts - not just for creativity’s sake, but strategic, channel-neutral solutions that creates demand in the minds of consumers and ultimately deliver genuine results. It promises liberated thinking in retail, experiential, direct, digital and sports marketing to get out of the rut of traditional advertising campaigns.
July 2006
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