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So Gentle Reader, on Monday we (Myself, Nick Morrison our AM, and Morné Fourie our head of retail) flew up to JHB for a wee shoot of the Springboks. What an amazing bunch of guys, so easy going and relaxed (some models could take some hints – not a prima donna amongst them). They did whatever we asked, signed t-shirts, took a hundred and one pics with staff, friends, agency, kids etc.

Anywho, you’ll soon be seeing their stern mugs and mind-bogglingly huge arms on a campaign we’re working on for a little brand you may have heard of before: Castle Lager. We’re doing a great little promotion for them with the boys in Green and Gold. Watch this space for more details as they unfold. We’re all pretty excited about it, and I wish I could tell you more… But below are some lovely behind the scenes piccies…

In other news we have a new creative starting 1 july… more details on that later too…


Some interesting things popping up on the blogs lately… Some old some new, but some interesting ideas!

Wrigley’s chewing gum, now with tooth whitener… Stickers placed on the bottom of Starbucks coffee cups… (BBDO)

Skin Cancer awareness… A billboard painted on a building with paint that fades over a couple of days…

Nice little billboard idea for what seems to be a German power company?

A weird one… A newspaper did their whole edition one day, without any pictures! You had to mms a number, and they would send you the pic… Odd, and I’m sure nobody would do it, particularly here where costs would be involved, but there must be other areas to use this idea?

Nice little Max Factor Billboard, showing how other mascaras run… Put up days before a rainstorm… Or near a sprinkler… (Leo Burnett)

Unusual Underwater billboard for children drowning found at public pools…


thirtyfour is a brand activation agency where creativity counts - not just for creativity’s sake, but strategic, channel-neutral solutions that creates demand in the minds of consumers and ultimately deliver genuine results. It promises liberated thinking in retail, experiential, direct, digital and sports marketing to get out of the rut of traditional advertising campaigns.
June 2018
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